23 well-known Swiss artists, including Sebalter interpret the Christmas song “ENSEMBLE” for people in need
A new Christmas song will soon be heard in Swiss households! The song, recorded in three languages will be performed by 23 well-known Swiss artists. The title “Ensemble” also expresses the motto of the Christmas fundraising sponsor of this year, the Swiss supermarket/retail company Migros, “celebrate together, give together.” With this song Migros calls on the Swiss population to donate for people in need who live in their country.
The initiative gives a special meaning to the concept of “be there for each other.” At the centre is a song composed exclusively for Migros in Switzerland with German passages in French and Italian. The song carries the message into the homes: “celebrating together, give together.”
For the video production of the song, “Ensemble” Migros has managed to bring together 23 famous Swiss artists, including well-known names of show-business as Noëmi Nadelmann, Pepe Lienhard, Sebalter, Pippo Pollina, Fabienne Louves. Among them is the legendary football coach Gilbert Gress, who in the video has a very special role. The song was composed by Roman Camenzind. For the filming of the video artists met in the magical setting of an Alpine hut. The video with an invitation to participate in the fundraiser will be broadcast for the first time as a television ad on Friday, November 21, 2014.
The amount donated will be distributed equally to four charities in Switzerland: Swiss Winter Relief , Heks, Caritas, and Pro juventute. The money will be used to finance various projects. “I hope that many will participate in the fundraiser, allowing us to help people in need who live here in Switzerland,” said Herbert Bolliger Chairman of the Executive Board of Migros.
Here’s how to donate:
As of November 22, 2014 you can buy vouchers worth 5, 10 and 20 francs for making donations. Money can also be donated by a payment to the account 30-620742-6 PC, by sending an SMS with the keyword “Migros” to the number 455, by downloading the Christmas song by ExLibris, iTunes or GooglePlay or finally attending from 12 December 2014 in a special auction of private artists.
The money raised will be donated in equal parts (25%) of the four organizations mentioned. At the end of the collection, Migros will double the amount donated up to a maximum of CHF 1 million in total.
Learn more about the fundraiser on the website of Migros (www.migros.ch/natale) dedicated to Christmas and in the related Migros press articles. The collection will continue until 24 December 2014.
Hear the Christmas song “Ensemble”:
Source: Ticino News: http://www.ticinonews.ch/infoaziende/219194/la-canzone-natalizia-di-migros